The National Hockey League Launches Breakaway NFT Marketplace

A groundbreaking collaboration between the National Hockey League Players' Association (NHLPA), the National Hockey League (NHL), the NHL Alumni Association (NHLAA), and Sweet, a premier platform for gamified digital collectible experiences, has resulted in the official unveiling of NHL Breakaway™. This cutting-edge platform serves as the ultimate digital collectibles highlight community, uniting fans and collectors within the vast NHL, NHLPA, and NHLAA community.

As of today, enthusiasts can embark on a thrilling journey to collect, gift, trade, and showcase their favorite NHL moments, while engaging in set collections and challenges to unlock exciting rewards. NHL Breakaway promises an immersive experience, featuring iconic highlights from NHL history, complete with unique features like:

The Trade Lounge: A dynamic hub facilitating collector community interaction, enabling fans to trade packs and highlights of their cherished plays or NHL Players. Advanced search and filter capabilities empower users to discover highlights available for trade and review their personal trade history.

Public Profiles: An innovative social feature that lets fans integrate unique collectibles into their NHL Breakaway profiles, showcasing their passion for hockey and creating a sense of community.

Gamification: Introduces challenges across categories such as highlights and collectibles, team sets, and NHL Player sets. Completing these challenges opens the door to rewards, including real-life NHL experiences and exclusive packs.

David Lehanski, NHL Executive Vice President, Business Development & Innovation, expressed the commitment to delivering a customized digital collectibles experience, stating:

“NHL Breakaway is an unparalleled digital experience. The compelling graphics and highlights, exclusively packaged with multiple camera angles and the natural sounds of the game, bring collectors inside NHL arenas, making the digital pack opening a must-see experience.”

Tom Mizzone, CEO of Sweet, emphasized the transformative nature of the partnership, stating:

"In this groundbreaking partnership, we're not just launching a platform; we're forging a new era where gamified and social digital collectibles become a bridge to unforgettable experiences in the sport you love."

Jasmine Lew, Senior Director, Business Operations & Associate Counsel for the NHLPA, lauded the effort, stating:

"The team at Sweet has worked tirelessly to build NHL Breakaway into a game-changer for hockey fans and collectors. This evolving platform will showcase the amazing talents of NHL players to a world-wide fanbase in a fun and interactive way."

Glenn Healy, Executive Director of the NHLAA, expressed excitement about the global opportunity NHL Breakaway provides to fans, saying:

“We are excited that NHL Breakaway is giving fans around the world the opportunity to add these cherished moments to their collections.”

The announcement follows several months of NHL Breakaway accepting early adopters into the program, with these pioneers earning the title of “Founding Fans.” Their valuable feedback will play a pivotal role in shaping the future of NHL Breakaway, ensuring its continued appeal to fans and collectors alike.